Alexander McQueen teased the launch of the brand’s new perfume through a series of posts across social media yesterday. A banner image, as well as gorgeous visual campaign, herald the forthcoming McQueen Parfum, described as The Signature Scent for Women alongside the hashtag #BLOOMATNIGHT.
The name of the fragrance appears to be simply: McQueen Parfum. Details are scant, yet a 15-second video, as well as some stunning visuals, suggest that the perfume will be a white floral bouquet, with jasmine sambac, tuberose and ylang-ylang featuring amongst the notes.
Continue reading Alexander McQueen Tease New Perfume Through Social Media
Earlier this year, in New York Fashion Week, Marc Jacobs launched a Popup store in which you could exchange tweets for Marc Jacobs Daisy goodies. Last week they brought the concept to London’s Covent Garden.
It’s very simple: share a tweet with #MJDaisyChain hashtag, and you collect a free deluxe sample of one of the Daisy family of fragrances.
Continue reading Marc Jacobs Daisy Popup Tweet Shop – Trade Social Currency for Perfume
If you’ve been reading reviews of Papillon Perfumery’s first trio of fragrances (I’ll be reviewing my personal favourite, Angelique, soon here), you’ll have noticed that the way perfumer Liz Moores has gone about launching her brand is with a brilliant utilisation of new media, an area that most brands still struggle to comprehend.
Continue reading An Accomplished Trio – Papillon Perfumery’s ‘New Media’ Launch
Perfume writer & expert. Consultant, evaluator, marketer & copywriter – specialising in fragrance.