Tag Archives: branding

Alexander McQueen Tease New Perfume Through Social Media

Alexander McQueen teased the launch of the brand’s new perfume through a series of posts across social media yesterday. A banner image, as well as gorgeous visual campaign, herald the forthcoming McQueen Parfum, described as The Signature Scent for Women alongside the hashtag #BLOOMATNIGHT.

12661847_1031948740181901_3167754297143855031_n

The name of the fragrance appears to be simply: McQueen Parfum. Details are scant, yet a 15-second video, as well as some stunning visuals, suggest that the perfume will be a white floral bouquet, with jasmine sambac, tuberose and ylang-ylang featuring amongst the notes.

Continue reading Alexander McQueen Tease New Perfume Through Social Media