An Accomplished Trio – Papillon Perfumery’s ‘New Media’ Launch

If you’ve been reading reviews of Papillon Perfumery’s first trio of fragrances (I’ll be reviewing my personal favourite, Angelique, soon here), you’ll have noticed that the way perfumer Liz Moores has gone about launching her brand is with a brilliant utilisation of new media, an area that most brands still struggle to comprehend.

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Familiar/Strange: Wisteria Hysteria – Comme des Garcons x Stephen Jones

Comme des Garcons has a number of scent collaborations under its belt: ranging from Daphne Guinness, Monocle Magazine, artek, Undercover, the recent Serpentine Galleries launch and soon Pharell’s “Girl”.

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Continue reading Familiar/Strange: Wisteria Hysteria – Comme des Garcons x Stephen Jones